Fifth Third Bank provides banking products and services for personal and business needs. Its personal banking products and services include checking accounts, savings accounts, preferred programs, credit cards, debit cards, real life rewards, reloadable prepaid cards, cash banking, mortgages, equity lines and loans, auto financing, personal lines of credit and loans, CDs, IRAs, investments, insurance strategies, planning center, Internet banking and online bill payment, mobile banking, overdraft coverage, early access, and identity theft protection. The companyâ€™s business banking products and services comprise lines of credit, term loans, commercial mortgages, small business lending, personal banking for business owners, health savings accounts, payroll services, security suite, online money management tools, Internet and mobile banking, key employee insurance, business succession planning, cash management solutions, electronic payments, lockbox services, electronic deposit manager, online payment processing, cash handling, merchant services, business checking accounts, and business savings accounts. It also offers capital market growth solutions, investment banking solutions, and mergers and acquisitions advisory services to commercial customers; and private banking and wealth planning services for high net worth individuals and families. Fifth Third Bank was formerly known as Fifth Third Union Trust Company and changed its name to Fifth Third Bank in March 1969. The company was founded in 1927 and is headquartered in Cincinnati, Ohio with locations in Ohio, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, Tennessee, and West Virginia. Fifth Third Bank operates as a subsidiary of Fifth Third Financial Corporation.